BAD COPY: WHAT HAPPENS AT WORK WHEN YOU JUST CAN'T DO IT ANOTHER MINUTE.
MOTION/EDIT: THE BRANDING REEL
PHOTO PARALLAX: THE BEAUTY REEL
OBJECTIVE: Create an eye-catching, energetic highlight video that inspires its audience to attend future events.
FEATURED PROJECT: "I WILL NOT QUIT"
OBJECTIVE: Increase awareness amongst young millennial voters for the NYC mayoral candidate Richard "Bo" Dietl, who is running as an independent in 2017.
FEATURED PROJECT: Teresa giudice and friends rally to fight FSGS and...
OBJECTIVE: Create a memorable and informative PSA about Nephrotic Syndrome (for network broadcast) that utilizes Teresa's celebrity status and actual sufferers of Nephrotic Syndrome (the children).
THE SOLUTION: I knew that Nephrotic Syndrome is a kidney disease that affects mostly children. So when Henry, the foundation’s media director called me to collaborate, we knew right away that pictures of bed-ridden swollen kids hooked up to all manner of medical machines would be too morbid for our NBC prime time PSA.
Instead, I wrote a script that stayed clear of the standard PSA tropes that also felt uplifting and positive. Knowing that I’d be meeting the kids for the first time on the day of the shoot, we booked a teleprompter that they could read from, which turned out to be the most important piece of gear on set.
Shot on the Arri Alexa with Cooke S4 prime lenses. Avid Media Composer to Davinci digital workflow.
PHOTO GALLERY: BEHIND THE SCENES
video gallery: CUSTOM DIGITAL CONTENT
BROADCAST, WEB AND SOCIAL MEDIA
BoDietl 2017 Campaign: "I Will Not Quit"
A PSA starring Teresa Guidice
Escort Pro Tools - Campaign 1
REI: Force of Nature LA - 2017
STAND.EARTH takes on Carnival Cruises
2017 Oscars/US Weekly: "Joy and Jackie"
2016 SAG Awards/US Weekly
2017 Golden Globes/Us Weekly
Social Media Promo: "Parallel Worlds"
2015 AMA AWARDS/US Weekly hits the Red Carpet
Anna Kaiser Presents: AKT and Target - LA Intensive